5 Video Marketing Tactics to Try
A new year is always an opportunity to start fresh - to review what worked, revisit your process, and revamp your strategies. But, whether you have set modest or ambitious resolutions for your business, it can often be hard to break out of your established routine and actually make a positive change. Sometimes that’s because your routine is so comfortable that it is practically second nature and sometimes that is because you don’t know where to start. Today then, we wanted to make sure that everyone who has even a modest goal of getting on the video marketing train can (and does) in 2020. Read on for the 5 video marketing tactics you should try in the new year!
Share an Instagram Story with Your Face in it
One of the easiest ways to leverage video on behalf of your business is with Instagram Stories. And, whether you have folded video stories into your marketing strategy or not, we encourage you to start sharing more than a few behind the scenes – it’s time to start showing your face and sharing your expertise! “But, I feel so uncomfortable putting my face on camera. And, I have to record stuff a million times to get it right.” Yup, we hear you- but you won’t get better at it by not doing it.
The value that showing your face on camera FAR OUTWEIGHS your feelings of discomfort. Because, putting your face on camera is a sales tool that can help you make money! (It helps to lower the trust barriers potential clients need to get over before reaching out to you.) So, popping in, sharing your expertise, thoughts, opinions, and point of views on a regular basis makes it exponentially easier for you to start building a relationship with someone you don’t even know, but who you are trying to convince to hire you.
Record Yourself Pitching a Proposal to a Client
Tired of how many questions you still get from potential clients after sending your proposal? You and every other service provider that ever had to book clients! So, in the new year, we challenge you to send a video of yourself talking through your proposal to a lead to see if it alleviates some of the follow up questions and helps speed up your sales process.
The reason being, it is nearly impossible to include every bit of information you need to communicate the breadth of what you do in a PDF or electronic document. Your service is a personal one. And, one that you personally provide at a high level because of your experience. So, next time you prepare a proposal for a potential client, sit down and record yourself walking them through it using a platform like Loom. It’ll help you stand out from other service providers they might be considering while saving you a few emails at the same time.
Strategically Use Video on Your Website
We often talk about how helpful putting video on your website can be and for good reason! Because, adding video to your website does more than just make it pretty – it helps to reduce your bounce rate (the percentage of people who leave your website). So, if you have been thinking about putting a video banner or block on your website in the new year, consider doing this:
Review your website analytics to find the pages of your website with high bounce rates (70% or higher)
Once you identify the pages with high bounce rates, find video clips (stock video or from your portfolio) to add as either banners or blocks
Start reviewing how the video impacts the bounce rates for each of those pages
Ask Clients to Review You on Video
Customer reviews are a sales tool that people often struggle to leverage. So, in addition to showcasing the kind words your clients write on your reviews page, you can use video testimonials to really make them shine! Think of it this way - have you ever read a review and questioned it authenticity? You know, that quiet voice in your head that asks if that perfect review is actually real? Now, do you think you would have that same thought if the person writing it was saying it while looking you in the eye?
Reviews immediately become more convincing when they are on video. So, just like you should personalize your brand by showing your face, you should personalize your reviews with your clients’ faces. Potential clients want to see themselves as future happy clients and there is no easier way to do that than by collecting and sharing video reviews on social media.
Ask your clients to record themselves giving you a review (shot vertical and about 60-75 seconds in length)
Share the video reviews on Instagram Stories
Save the video reviews in a highlight on your profile to turn them into a sales tool
Create Video Pins on Pinterest
It wouldn’t be a list of new video marketing tactics to try if we didn’t include video pins on Pinterest! And, since Pinterest is likely a marketing channel that you are either eyeballing or already on, the new year is the perfect time to start working video into your content strategy for this platform.
In addition to sharing photo pins of your portfolio work (optimized, of course) you should get in the habit of creating and sharing video pins to the boards you are building. You can create them for the blog posts you publish, to highlight your services or to build general awareness about your brand. And, if you don’t know where to start with this, our friend Vanessa Kynes is a great resource to learn how! She will show you how to easily create video pins using our stock videos clips and keynote in this blog post.
Reels and TikTok Videos
Since we originally published this piece back in December of 2019, a lot has changed on the video marketing front—namely, it’s no longer a nice-to-have and has been squarely pushed into the need-to-have category. And, while all of the tactics mentioned above are still tried and true, short form video content has made a comeback with Reels and TikTok videos.
We hear the collective sigh, but here is the biggest reason you need to add this to your marketing strategy—high impressions. In plain English, impressions are the number of eyes your content is getting put in front of and Instagram and TikTok are being especially generous with them right now. So, when it comes to the marketing channel that can help you grow your audience, these are it. The good news is, we’ve added short video clips to The Shop to help expedite creating them—be sure to click through and pick up your favorites and get to cranking these videos out!
Ready to make some major moves with your video marketing strategy? Check out The Shop to pick up a few stock video clips to get started and email us if you ever want to chat through ideas – we’re always here to help!
