Creative Ways to Create Content at Home
The experience we have all been sharing over the past few weeks has been interesting—to say the least. Between developing new routines, checking in with loved ones, and trying to figure out what your business can do to thrive through (and on the other side of) this, your emotional and creative tank might be running a little low. Because, making sure that your most important people and things are as okay as they can take a lot of energy. And, as the dust starts to settle and you get comfortable with your new routine, you might find yourself feeling ready to start marketing your business again, but drained on ideas of how to go about it. So today, we wanted to share ideas to help get the wheels going again! Read on for some creative ways you can quickly create content to market your business with right now, in ways you can easily do from home.
Things Tayler likes to photograph? Food and wine. Anything she can hold in her hand. And, why not get dressed in your wedding outfits on your anniversary while in quarantine?
Creative Ways You Can Create Photo Content
With weddings, styled shoots, and brand shoots on pause, you might find yourself sharing old content. And, while it’s smart to reshare photos that have been used before (this is not the Oscar’s and, yes—you can wear it twice!), you and your audience might be craving something new. So, now is the perfect time to download that editing app or preset, purchase a styling surface, and practice your iPhone photography skills!
Pro-tip: Be sure to have whatever you are photographing in some softly diffused window light. Make sure all overhead light and lamps are turned off so you aren’t mixing indoor light with the natural (they look different on camera). And, if you are photographing a flat lay, make sure to set it up somewhere you can shoot it without casting a shadow.
To-do: Spend time styling flat lays with your favorite things from around the house. They can be tools you use to do your job, favorite products, or even design elements from past projects. Then, you can use these images to talk about the value you bring to the table when someone hires you, give a shout out to the businesses you love buying from or to give people a peek into your process.
Things Cassie likes to photograph? Paint, paper, “as seen on my walk” things, and (of course) her sweet baby girl!
Creative Ideas For Instagram Story Content
People are craving ways to interact, so even helping to facilitate a quick conversation is welcome. Whether you invite your audience to participate in a fun poll (think this or that type questions) or simply tell a story about something interesting that happened, you can use Instagram Stories to help you make a stronger connection with your current, former, and potential clients.
Pro-tip: Be sure to show your face on a regular basis (even if you’re not perfectly made up)! Doing so is a great way to humanize your brand because it makes it easy to show off your personality.
To-do: Write 10 “this or that” questions and share them on stories next week. Your questions can be a mix of pop culture, personal preferences, and some light market research. Ready to be in front of the camera, record yourself styling a tablescape with what you have in your home and talk people through how to lay the placesettings and design elements.
Creative Ways You Can Use Graphics
If you’re looking for ways to consistently share on social media, but you don’t always want to share a photo, it’s time to get comfortable with graphics! Don’t worry—you don’t need to take a Photoshop class to figure this one out. We have lots of stock art available in The Shop and, it’s easy to add text to them in Canva (which has a free membership tier).
Pro-tip: Do be mindful to not use too many words in the graphic—you want people to be able to read it. If your quote or tip is long, pull the most compelling part to use in the graphic and simply share the entire thing as your caption!
To-do: Create 4 graphics to share over the next month: one that is an inspirational quote, one that is a relevant tip or piece of advice that relates to your business (ex. a postpone, don’t cancel wedding planning tip), one that is an action item for the reader (ex. things people can work on), and one that shares a client review.
